UK alt-pop darlings, Pale Waves, have unleashed their third album, Unwanted, via Dirty Hit today and we are riding high on the late 90’s/early 2000’s pop-rock vibes! Bold and unapologetic, the band have truly found their sound here, slightly departing from the synthpop they started out with.
New single, “Clean,” delves into the beginnings of a relationship where you’re completely wrapped up in that one person, wanting to be with them every second. The track’s accompanying video offers a more colorful snapshot from their previous black & white aesthetic to fit in with the album while only proving that no one is doing it better right now!
“The album dives into feelings that I felt not only needed to be written but I felt like our fans want to hear,” shares singer Heather Baron-Gracie. “Almost everyone has felt like they don’t belong or has been made to feel like they’re not good enough. That’s a consistent theme that I’m seeing from our fans – that their family doesn’t approve of them, or their friends have disowned them because they’ve come out. So Unwanted had to be honest, provocative and loud. Not only thematically, but in the music as well.”
Check out the video for “Clean” below:
