Pop queen, Ava Max, is a staple on pop radio, and for good reason. Her debut album, Heaven & Hell, has spawned a collection of hits reminiscent of 90’s/early aughts dance pop vibes that are just too irresistible to ignore.
While Max teased new track, “EveryTime I Cry” this week, she made sure to clarify that this track isn’t the beginning of a new era, stating on Twitter, “This is not the next era quite yet…it’s a continuation of heaven and hell.”
“EveryTime I Cry” finds strength and power in vulnerability and in true Ava fashion, it will have you feeling empowered by the time that infectious beat drops as we are reminded that being in touch with your emotions is key to becoming the best version of yourself.
“After every struggle you go through you become a little bit stronger,” Max says of the song. “And every tear you shed is not wasted, but becomes your river of hope.”
Listen to “EveryTime I Cry” below: